Marketing and sales for senior housing communities october 810, 20 bloomington audienceplease route to. Regardless of whether youre in need of a senior living marketing consultation, management assistance for your community, support in training assisted living staff, or renovation and new construction of business, turnaround solutions has the experience to revitalize and refresh your senior housing community through personalized and onsite attention. Growing older with technology jan 03, 2020 in 2020, there will be an estimated 23 million americans over the age of 75 and 8. The senior living executive dashboard measuring the right data is paramount which is why senior housing news asked executives to share the key areas they are tracking with todays technology platforms. These developments include facilities for assisted living and skilled nursing, independent living. Prospects typically view senior housing as a monumental life change and feel strongly that they dont need to move to our communities. Are you looking to highlight your senior housing facility, service or resource. Your senior living communitys most important marketing asset. Senior housing sales techniques, prospects and sherpa crm. From launching new ventures to remodeling existing communities, our consultants can help create a plan for maximum success. The house is still a comfortable home full of memories.
Visit payscale to research senior marketing analyst salaries by city, experience, skill, employer and more. Because digital media is so foundational to modern marketing, it only makes sense to ensure that your communitys website is optimized so that your prospects will find all of the great information on it that youre going to provide. Apply to sales director, director of sales and marketing, sales manager and more. See more ideas about creative market, marketing, creative. Your senior housing options for seniors and senior housing marketing for professionals. If you have any questions, please contact us at 8885233311 and be sure to take action. Senior living market analysis senior living market analysis.
A community approach to independent living by charles durrett no matter how rich life is in youth and middle age, the elder years can bring on increasing isolation and loneliness as social connections lessen, especially if friends and family members move away. Then you can start reading kindle books on your smartphone, tablet, or computer no kindle device required. Marketers and senior living providers, alike, must guide. Glynndevins is the leading technologyenabled marketing agency serving the senior living category.
Masson has worked in senior housing marketing since 1999, after helping her mother find a retirement community. Diane twohy masson is an awardwinning certified aging services professional casp with a b. It has never been more important to plan your future as one in eight americans is aged 65 years and older and by 2030, the senior silver tsunami will explode to one out of five americans. Aging services of minnesotas marketing and sales for. Jungman and heritage president nate underwood cowrote a book, in a good place, that is a fictionalized account of an adult daughters journey to placing her mother in senior living, and copies. She has also earned advanced social media certification.
The case for investing in seniors housing and long term. One of the biggest challenges for senior living executives is demonstrating the value of an assisted living facility. Marketing senior housing by janis ehlers, paperback. Senior source consulting group, senior living consulting firm based in tampa, florida, offers marketing plan development for senior housing operators to successfully promote their senior living community. The ehlers group author of senior living and housing. Diane masson has authored two books about senior living. The right senior housing choice will provide you or your loved one with beautiful surroundings, a community of peers, and activities of daily living that make life comfortable and enjoyable. Top 10 marketing ideas for senior living communities. Welcome to senior living market analysis assisted living market study a comprehensive assisted living market study is a musthave report that will help developers and assisted living managers make the right decisions for their senior living facilities. Demand for seniors housing and care is primarily driven by any combination of the following factors. The case for investing in seniors housing and long term care properties.
To truly take advantage of the upcoming senior housing boom, senior consulting, llc is proud to offer comprehensive marketing and occupancy consulting services to ensure that any adjustments you make to your facility are guided by the right market data. This statistic alone is sufficient evidence that the value of. Senior housing marketing and millions of other books are available for amazon kindle. These links provide useful information for senior citizens and their families. The 50 healthiest places to live and retire in the united states. Contact senior source consulting group for sales and marketing. Others while i was president of the jewish community federation of louisville, shalom tower, our low income housing high rise, needed extensive renovations our community could not afford.
Comprehensive market feasibility analysis ps living. This may be akin to contemplating a divorce or job change, and those who make these decisions will go through various stages of decisionmaking and readiness. The senior living industry is lacking many foundational elements of professional selling, according to a sales and marketing consultant, and its holding the industry back from achieving higher. A graduate of marymount college, 1983,she worked for many years in advertising, marketing and public relations, having many magazine and newspaper articles to her creditshe currently works. Senior housing sales seminar this is a three day power. Weiss is a santa monica, cabased health care consultant and speaker. According to a recent study conducted by merrill lynch, 85% of retirees said they would prefer to receive care in their own homes, compared to only 10% who stated a preference for an assisted living facility. Jul 19, 2015 looking for inspiration or a new way to do marketing this is the place to go. Senior housing guide advertise with the twin cities. Ford, 50 years as a freelance writer, has written numerous retirement books. Identification of debt and equity needs of the project. Generally, the higher the concentration of these factors in the resident population, the higher the demand for senior living services. Senior housing marketing how to increase your occupancy and stay full for professionals and your senior housing options for seniors who want to plan ahead or family members scrambling when a parent is in crisis.
In this highlyillustrated, 2nd edition charles durrett outlines a new approach to housing for active and thoughtful seniors with a focus on the communities built in north america. A little history on our community we were built in 20032004 and are a taxcredit property exclusively for seniors. Welcome to the first issue of our semiannual publication of the senior housing market insight produced by the new cbre national senior housing team. Choose from the menu above to search active adult and retirement communities, assisted living facilities, nursing homes, alzheimers and memory care and senior services such as home health care and companions. Featuring interviews with senior living industry leaders and architects, the new active adult housing report takes readers deep inside this everevolving, lucrative space, one that forwardthinking senior living stakeholders are seemingly redefining by the day. We are a fully integrated platform of professionals dedicated to the senior housing industry. Seniors blue book assisted living, home health, memory. The senior cohousing handbook2nd edition new society. This community offers you a wide selection of amenities and features. Guide to promo marketing for seniors amsterdam printing. Marketing and occupancy senior living market analysis. Cash flow analysis including estimated development and marketing costs. In addition to offering a range of senior living research reports, we also offer.
Glynndevins stopped by sales school to share its triedandtrue list of effective marketing techniques in the digital age. The seniors blue book is a resource guide for assisted living, home health, nonmedical, hospice, skilled nursing, alzheimers, events, activities. Retirement communities books, magazines and articles. This book offers a proactive approach for each senior to navigate the options for senior housing. Its a space youve made updates to over the years so its just to your liking. S subject property 1 property address 2 property address 3 property address 4 property address 5 property address 6 property address 7 property address 8 property address 9 property address 10 property address 11 property address 12 property address. Comprehensive market feasibility analysis paradigm senior living can tailor the scope and cost of your project feasibility study to meet investorlender underwriting requirements. The leasing staff is ready to help you find your new home. The growth in senior shared housing many seniors find themselves at a point in life where the big home they bought to house their whole family is only inhabited by one. Guide to promotional giveaways wellsuited for 65 and older. In the senior living world, its called guiding a lead. Check out our free resource for locating housing for senior citizens in your areaand find a.
Marketing a high end affordable housing exclusive senior. Whether you are planning an event for seniors or the agerange of your regular clientele is over 60, we thoughtfully selected these promotional giveaways with aging populations in mind. Marketing senior housing is an excellent book for those in the senior housing industry and is packed with practical, proven senior housing marketing strategies to reach consumers, families and referral resources. Contact our senior housing ad specialists to find out how the twin cities senior housing guides online and print versions can target your message to thousands of twin cities seniors and their caregivers. Books for senior housing professionals diane masson. Enter your mobile number or email address below and well send you a link to download the free kindle app.